About Us

The collaboration between CNET Networks Entertainment and Starcom MediaVest Group on this study has been a successful and rewarding alliance that continues to thrive as, together, we're committed to better understanding the inner workings of today's young minds--and to sharing our findings with our partners so we can all make stronger, lasting connections with today's discerning, influential youth.

Here's what CNET Networks Entertainment and Starcom MediaVest Group are all about:

CNET NETWORKS ENTERTAINMENT

Born of the Internet, our category-leading sites – GameSpot, TV.com, and MP3.com – deliver authentic brands that resonate deeply with each category's most enthusiastic fans.

By generating robust content and energetic communities focused on games, music, and television, CNET Networks Entertainment properties attract passionate consumers and help them make meaningful connections with the people, products, and marketers that matter most.

Each site brings content to life with compelling visual environments, expert original coverage and programming, and user-generated media, in addition to creating live, clear connections with consumers.

And for advertisers, our sites offer innovative, integrated marketing solutions to help connect marketers with our youthful, engaged audience of more than 14.5 million¹ 15- to 34-year-old entertainment consumers.

Plugged Into Powerful Connections: CNET Networks, Inc.

Owned by CNET Networks, we reap all the benefits of an interactive media company that is at the forefront of building brands for people and the things they are passionate about, such as technology, food, parenting, music, television, and games. CNET Networks' leading Web sites span the technology, entertainment, business, and community categories, and reach more than 116 million visitors each month. Founded in 1993, CNET Networks has always been "a different kind of media company," creating engaging media experiences through a combination of world-class content and technology infrastructure.

STARCOM MEDIAVEST GROUP

Ranked one of the largest brand communications groups in the world, Starcom MediaVest Group (SMG) encompasses an integrated network of nearly 5,200 contact architects specializing in consumer contact, communication architecture, Internet and digital communications, direct-response media, entertainment marketing, directory marketing, event marketing, and multicultural media. A subsidiary of Paris-based Publicis Group, SMG's network of 110 offices in 67 countries builds consumer connections for many of the world's most powerful marketers.

The heritage of SMG was built on equal commitment to powerful buying clout and an unparalleled focus on strategy and planning. In its quest for actionable consumer insights, SMG invests millions of dollars to gain a deeper understanding of how consumers interact with media and messages, and how they are most likely to engage with content.

SMG is also recognized for its commitment to the future of contact. With the launch of Denuo, it was the first marketing communications company to launch practices in the gaming, wireless, and word-of-mouth disciplines. Denuo is home to 300 contact professionals who leverage digital and Internet communications on behalf of its clients.